You're running errands on a cold, windy day. You've been out for a while when you start to feel a prickle on your lips. You lick them, providing relief, but you know the relief is temporary and that the irritation will only get worse if you don't take care of it QUICK. You need some lip balm - you have 20 of them here somewhere - but where?
Car console, bottom of purse, jeans pocket, jacket pocket - all futile. If only you had a designated place for your lip balm where it would stay and you would always be able to find it!
NOW - imagine you have one of these handy dandy lip balm holders on your keyring. You are able to find your lip balm quickly at the first hint of irritation, and the whole discomforting mess is averted. HOORAY!!
These are GREAT to have and make a delightful stocking stuffer or secret santa gift!